Feasibility Study for a Real Estate Marketing Company in Egypt
Real estate marketing earns from commissions, and commissions arrive late: from the first ad until the deal closes and the developer pays out can take months. That means you need capital to fund the team and the advertising through that period.
Where your money goes
- Advertising to reach buyers
- A sales team on salary plus commission
- An office in a suitable area
- A CRM system to track clients
- An accountant and tax filings
Where the money comes from
- Developer commission on every unit sold
- Commission on resale deals between individuals
- Rentals and property management
What makes Real Estate Marketing businesses lose money
- A long wait until the first commission
- Developers paying commissions late
- High ad cost per serious buyer
- Brokers who leave and take clients with them
What the study answers
- The capital needed to last until the first deals close
- The number of monthly deals needed to break even
- Your cost per client from advertising
- The right commission structure for your team
To make the numbers accurate, we ask about: Real-estate activity, Number of units or project size, Do you have land or units ready?, Sales mostly.
The numbers are calculated for your project: your city, your capital and the size you plan to start with. Not generic figures copied from the internet.
Order a Real Estate Marketing feasibility study (EGP 2,500)