Feasibility Study for an Online Store and E-commerce Business in Egypt
An online store has no rent, but it carries an advertising cost on every order, plus shipping and returns. Many stores sell a lot and still lose money because they have not calculated these three costs correctly.
Where your money goes
- Inventory or manufacturing
- Advertising
- Shipping and packaging
- Store platform and online payments
- Customer service
Where the money comes from
- Direct sales
- Repeat purchases from existing customers
- Selling on major marketplaces
What makes Online Store businesses lose money
- Ad cost per order higher than your profit margin
- Orders refused at the door under cash on delivery
- Returns
- Dependence on a single advertising platform
What the study answers
- The maximum ad cost per order you can afford
- Your real margin after shipping and returns
- The number of monthly orders needed to break even
- Which products to launch with
To make the numbers accurate, we ask about: What exactly will you sell?, Average order value (EGP), Where will the goods come from?, Main sales channel.
The numbers are calculated for your project: your city, your capital and the size you plan to start with. Not generic figures copied from the internet.
Order a Online Store feasibility study (EGP 2,500)