Feasibility Study for a Digital Marketing and Advertising Agency in Egypt
A marketing agency earns from recurring monthly contracts. If you can keep your clients for more than 6 months, the business stands on its own feet. If you are hunting for new clients from scratch every month, it will wear you down.
Where your money goes
- A content, design and ads team
- Design and scheduling tool subscriptions
- An office, or remote work
- Marketing the agency itself
- An accountant and tax filings
Where the money comes from
- Monthly social media management packages
- Ad campaign management for a percentage or a fixed fee
- Brand identity and website design
- Print and outdoor advertising
What makes Digital Marketing businesses lose money
- Clients who leave after two months
- Package prices below the team time they consume
- Dependence on a single advertising platform
- Team members who leave and take clients with them
What the study answers
- The number of monthly clients needed to break even
- The right package pricing for your team size
- How the renewal rate affects profit
- When to grow the team
To make the numbers accurate, we ask about: Core services, Expected monthly package price (EGP), Clients you already have, Team size.
The numbers are calculated for your project: your city, your capital and the size you plan to start with. Not generic figures copied from the internet.
Order a Digital Marketing feasibility study (EGP 2,500)