Articles
The cost of an employee in Egypt: pay, insurance and raises, worked example
What an employee really costs on top of pay: the minimum wage, the employer's social-insurance share and 2026 insurable-wage limits, the mandatory increment, and a worked bakery example.
Competitor analysis for a small business: steps, free tools and a worked example
How to analyse direct and indirect competitors with free tools, compare them in a weighted table, and turn the findings into a price and a sales volume, with a worked laundry example.
SWOT analysis for a small business: from the grid to decisions you can calculate
How to do a SWOT analysis that actually helps a small business: evidence for every point, ranking by likelihood and effect, turning it into actions with a TOWS matrix, and a worked juice-bar example.
Small business financing in Egypt: every route and how to choose, with a worked example
Every route to finance a small business in Egypt, from savings and partners to banks, MSMEDA, microfinance and leasing, with conditions from their sources and a worked example comparing a loan with a partner.
Business plan vs feasibility study: which do you need first? With a worked example
What a feasibility study answers and what a business plan answers, who asks for each, and which comes first, with a worked example for a small laundry from the decision to start to the funding request.
Market research for a small business in Egypt: estimating demand from official data and fieldwork
How to estimate demand for your business two ways, from Egypt's official data and from field counts and surveys, with a worked example for a small bakery and how to choose a sample size.
Payback Period: When Will Your Business Pay You Back? A Monthly Worked Example
Simple and discounted payback explained, how set-up and sales ramp-up delay it, with a month-by-month worked example for a sweets shop and what partners and banks read from it.
NPV and IRR Explained: A Plain Guide with an Egyptian Worked Example
A plain guide to NPV and IRR, how to choose a discount rate in Egypt from interest rates and inflation, with a worked example for a laundry and when payback is enough.
Income Statement Explained: Every Line and a Full-Year Worked Example
A plain guide to the income statement line by line: net sales, cost of sales, gross profit, expenses, depreciation, interest, tax and net profit, with a worked example for a sweets shop and how it differs from cash flow.
How to Price a Product: Three Pricing Methods and Two Worked Examples
A practical guide to pricing products and services: cost-based, competitor-based and value-based pricing, markup versus margin, VAT and payment fees, with two worked examples.
Cash Flow for Small Business: How to Build a Monthly Table and See When Money Runs Out
A practical guide to cash flow and why it differs from profit, with six steps to build a monthly table, a worked 12-month example for a dessert kitchen and three scenarios.
Startup Costs in Egypt: The Full List of What You Pay Before Your First Sale
Every startup cost for a small business in Egypt in 9 groups, from formation, licences and the rent deposit to pre-opening wages and a contingency reserve, with a worked print-shop example and a leaner version.
Shark Tank Terms Explained Simply: A Guide to Investor Language, with Everyday Examples
Valuation, equity, dilution, royalties, margins, customer acquisition cost and due diligence: 37 Shark Tank terms explained through one worked example, for readers with no business background.
Break-Even and Working Capital: When Will Your Business Pay for Itself, and How Much Cash Does It Need?
A practical guide to break-even, margin of safety, the cash conversion cycle and working capital, with a calculator for your own numbers and worked examples for a product, a service and a distributor.
How to Test Your Business Idea Before Spending Your Capital: 7 Tests for Under EGP 5,000
Seven practical tests for a business idea in Egypt, from customer interviews and competitor research to a small ad, a deposit and a hands-on trial, with a budget and a way to read each result.
Small Business Ideas in Egypt for 2026, Built on Data: Where the Demand Is and What to Check First
Instead of ready-made lists: nine small business areas in Egypt built on the latest data on population, the economic census, imports, tourism and remittances, with what to check in each.
AI Feasibility Studies: Can You Rely on Them, and When Do You Need an Adviser?
What AI does well in a feasibility study and where it goes wrong, eight questions to test any study before you trust it, and when it cannot replace a human adviser.
Feasibility Study for a Business Loan in Egypt: What Banks and MSMEDA Actually Ask For
We reviewed what Banque Misr, NBE, CIB and MSMEDA ask for: when a feasibility study is required, how banks judge repayment capacity, and a worked income statement and debt-coverage example.
Feasibility Study in Egypt 2026: A Practical Guide with Real Numbers
How to prepare a feasibility study for a small business in Egypt, step by step: market, costs, wages, social insurance and taxes, break-even and capital, with a fully worked example.